What is Network Marketing / Multi-Level Marketing

Most people call it Network Marketing or Direct Selling.  If this sends up a red flag for you, you’re not alone. Network Marketing is a very successful and legitimate Business Model. Additionally, the Rodan + Fields opportunity is exceptional for a number of reasons:

•  Foundation of Credibility. As the creators of Proactiv®, Rodan + Fields already has Name Recognition with extensive press and media coverage.

• Timing and Positioning. The Rodan + Fields direct marketing initiative launched in September 2008. There are currently less than 2000 consultants nationwide. The country is wide open.

• Unique Product. Sun Damage is an untapped market. It is estimated that over 100 million people suffer from sun damage in the United States. The REVERSE Regimen is the first dermatology-based, clinically-proven system that specifically treats sun damage.

Network marketing is just a business model, and it really amounts to “micro-franchising”. Its upside is that it has a very low cost of entry, with the potential for exceptional revenue, and there are those who achieve that.

But those same things that make it attractive make it attractive to many who are NOT really qualified or prepared to become business owners. The salient characteristics of MLM make it attractive to people who:

• have not done well in their business or profession and have little money saved up to invest
• have no previous experience owning or running a business
• have no previous experience in sales
• have little or no experience developing business relationships
• have unrealistic expectations of the amount of work involved compared to the revenue realized

Network Marketing is perfect for people who are sel-motivated, have a desire to succeed and have an interest in helping others succed.

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